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Our Mission
We believe in empowering people to live safely and confidently in their communities.
Founded in 2008, Age UK Business Directory has been dedicated to connecting people of all ages – especially older individuals – with trusted local businesses and tradespeople. We carefully vet and check every member we advertise, ensuring they meet our high standards of integrity and quality. We exist to protect our community from rogue traders and build lasting trust through transparency and reliability.
Our mission is simple: to provide peace of mind by fostering a safer, more reliable Business Directory for everyone. With our network of vetted professionals, we’re here to make sure that those who need it most have access to the right support – so they can focus on what matters most.
Our Checking Process
We have a robust checking process for all member companies to ensure that the Age UK Business Directory is a trusted resource for finding reputable businesses and tradespeople. This process includes, but is not limited to:
Insurance
We verify public liability and employer liability insurance to ensure traders are covered in case of accidents or damages.
Accreditations
We confirm registrations with professional bodies, such as Gas Safe, NICEIC, or others specific to the trader’s industry.
References
We contact previous clients to gather first-hand references about their experience, from customer service to work quality.
Company Verification
We review Directors on Companies House to check for disqualifications, trading history, and the company’s overall stability.
Customer Experience
We evaluate third-party reviews on platforms like Trustpilot or Google to understand how customers rate their service.
Customer Charter
Our Customer Charter ensures traders agree to uphold high standards of service, integrity, and customer satisfaction in all their work.
Our Values
Join the Age UK Business Directory and gain more than just visibility. With over a decade of trusted experience, our directory connects you with a targeted audience, helping your business grow and build lasting local relationships. Discover the key benefits below.
Trust
We believe in fostering trust through careful vetting and transparent communication. Every trader listed in our directory is carefully vetted to ensure they meet the highest standards of service and reliability, so you can hire with confidence.”
Transparency
Transparency is key in everything we do. We provide clear information about our vetting process and how we ensure every business we list is fully qualified. Our goal is to keep you informed at every step, so you can make well-informed decisions.
Community
We are committed to supporting local communities. Our directory helps connect people, particularly older adults, with trusted services in their area. By supporting local businesses, we help strengthen the communities we serve.
Reliability
You can count on us. We’re here to make sure you always find the best, most dependable service providers. Whether you’re looking for a small local service or a larger provider, we ensure they are trustworthy and committed to delivering high-quality work.
Brand Partners
The Age UK Business Directory is proudly run by Age UK Nottingham & Nottinghamshire, with strong regional partnerships (Brand Partners). We work closely with Age UK Leicestershire & Rutland, Age UK Birmingham, and Age UK Derbyshire to help promote the directory and connect residents with trusted businesses. Each regional Age UK charity operates independently, allowing them to support their communities with tailored access to the directory through local telephone lines, community support workers, or other methods.
FAQ
Got questions? We’re here to help! Our FAQ section provides answers to some of the most common queries about the Age UK Business Directory, from how to find trusted services to becoming a listed business. If you can’t find what you’re looking for, feel free to contact us directly and we’ll be happy to assist.